Here’s an interesting video from a TEDtalk session with the co-founder and president of 37signals, Jason Fried. 37signals are producers of web based collaboration tools. They are responsible for the development and open sourced programming framework Ruby on Rails and many others.
Creative people within the industry will definitely understand this and it would be interesting to know how other workers within other sectors of business feel about this. With the rise of the Internet, social media, iphone, BB distractions as well as the rise of online designers and multimedia developers this really hits home.